I had a coffee with an old friend recently and we discussed how marketing has evolved over the last several decades. We both agreed that digital marketing is incredibly effective and can help a business reach audiences effectively and efficiently.

Here are some steps you can take to start a digital marketing campaign:

1. Define your goals: Start by setting clear goals for your digital marketing campaign. What do you want to achieve? Do you want to increase brand awareness, generate leads, drive sales, or something else?

2. Identify your target audience: Knowing your target audience is key to creating an effective digital marketing campaign. Who are your ideal customers? What are their needs and interests?

3. Choose your digital marketing channels: There are many different digital marketing channels, including social media, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more.

4. Consider which channels will most effectively reach your target audience and achieve your goals.

5. Create your digital marketing strategy: Once you have identified your goals, target audience, and digital marketing channels, create a strategy for your campaign. This should include specific tactics for each channel, as well as a timeline for when you will execute them.

6. Choose the best platform: Based on your strategy, choose the best platform to run your campaign. For example, if you are focusing on social media, you may want to choose Facebook, Instagram, or Twitter.

When choosing a platform, consider your budget, audience demographics, and campaign goals. It’s also important to research each platform’s features, targeting options, and pricing to ensure it aligns with your needs.

Marketing is a science; tracking your successes and failures will help you improve your campaign’s effectiveness. It takes time, but you can achieve your marketing goals with some hard work and dedication.